Category:
Web Design
Client:
Primevista Realty
Duration:
2 months
PrimeVista Realty is a modern real estate agency focused on premium property sales and rentals. The project aimed to create a visually appealing and functional website that establishes the brand as a trusted market leader.
(MY APPROACH)
The design process began by identifying PrimeVista Realty’s brand and target audience of high-net-worth individuals. I developed a clean, professional interface featuring engaging visuals, concise property summaries, and streamlined user flows.
(VISION & INNOVATION)
The vision was to merge luxury branding with practical functionality. Beyond just showcasing listings, the website emphasizes storytelling — each property is presented with enticing headlines and curated images that inspire curiosity. We also integrated a seamless lead capture flow for inquiries, valuations, and property submissions, ensuring the site works as both a marketing tool and a sales generator.
(CHALLENGES)
One challenge was balancing visual appeal with performance. High-quality property images are essential, but large file sizes can slow down load times. To solve this, I optimized image delivery using responsive loading techniques without sacrificing clarity. Another challenge was ensuring the site performed equally well for both desktop and mobile users, given the complexity of property data presentation.
(PROBLEMS)
PrimeVista Realty’s old site lacked a clear brand identity, was difficult to navigate, and did not support advanced property searches. Users often had to scroll through irrelevant listings or leave the site to make inquiries. There was also no clear way for sellers to easily list properties or request valuations online.
(USER-CENTRIC DESIGN)
Every design decision was validated against real user needs: quick property discovery, trusted verification (stats/testimonials), and effortless contact options. We used large, readable type, generous spacing, and prioritized one primary action per screen. Interactive patterns (lightbox galleries, video tours, and pre-filled inquiry forms) reduce friction and keep users engaged from discovery to booking a viewing.
(USER NEEDS)
For buyers: quick access to relevant listings with intuitive filters and beautiful, distraction-free layouts.
For sellers: easy ways to request valuations and list properties without hassle.
For both: a professional and trustworthy platform that instills confidence in PrimeVista Realty’s expertise.
